Made With Care Campaign


Having witnessed the genuine sense of job satisfaction and emotional reward felt by care workers for almost 25 years at SCTV, we were thrilled with the recent ‘Made for Care’ government recruitment initiative - encouraging people to apply for roles in the adult social care sector.

The campaign paves the way for the largest reform of adult social care in the last 30 years and highlights just how rewarding and inspiring a career in social care can be - a fact often overlooked but nonetheless true.

The hard work and dedication shown in the face of adversity in the sector over the last two years has both impressed and astounded us on a daily basis. It is time that a light is shone on care workers and the pivotal role they have played and continue to play in society. 

Alongside this, there has never been a more important time for recruitment within the sector.

Care home staff vacancies have continued to increase across England since the start of the pandemic. The vacancy rate almost doubled from 6% at the end of April 2021, to 11.5% at the end of December 2021 according to a recent Care Quality Commission report.

The launch of the recruitment campaign follows the news that £5.4 billion is being allocated to reform social care over the next three years - £500 million of which will be dedicated to training and development.

The importance of high quality training in the sector must not be underestimated. Care workers need and deserve to be trained for the task at hand as with any other industry sector and we welcome this important step from the government.

Harnessing the power of high quality training alongside personal qualities such as kindness, compassion and empathy make for a powerful combination and a well equipped, productive and engaged next generation of care workers.

Chief Nurse for Adult Social Care, Deborah Sturdy, said:

‘You will meet and work with wonderful people and have the chance to make this a career you want to stay in for the long term.’

We couldn’t agree more.

SCTV has been providing high quality training to the Health & Social care sector across the UK for 25 years. For more information on SCTV courses please see: